About Us

Brothers. Business Partners. Roof Experts.

Vaquero Roofing was founded by two brothers who combined their unique experiences to create a roofing company that puts customers first.

Will Ulmer

Co-Founder & CEO

Will Ulmer started his first company in 2012 at the age of 26 and hasn’t looked back since. His entrepreneurial spirit and deep construction background have shaped Vaquero Roofing’s commitment to excellence.

What sets Will apart is his training at Lloyd’s of London, giving him unparalleled expertise in insurance claims. This knowledge ensures Vaquero clients receive full indemnification—nothing left behind.

"My past experiences have taught me so much and allow me to be very confident in our process and our ability to deliver for the customer."

Joe Bradley

Owner & COO

Joe Bradley brings a wealth of finance and operations experience to Vaquero Roofing. His background at prestigious firms like Stephens, Inc. and his role on the executive team at High Five Healthcare taught him how to build and scale exceptional organizations.

Joe’s operational expertise ensures that Vaquero delivers consistent quality and exceptional communication on every project, from residential repairs to national corporate accounts.

"Together, our experiences have combined to create a force—a force that helps the customer the most."

Our Values

What Drives Our Success

These core values guide every decision we make and every project we undertake.

Excellence

We deliver exceptional quality on every project, no matter the size. Our reputation is built on exceeding expectations.

Integrity

Honest assessments, transparent pricing, and ethical practices guide every interaction with our clients.

Partnership

We believe in building lasting relationships. When both parties see value in each other, great things happen.

Innovation

Our investment in technology reflects our commitment to providing the best possible experience for our customers.

Our Ideal Partners

Mutual Value. Mutual Success.

We believe that the best business relationships are built on mutual respect and shared value. We’re not the right fit for everyone—and that’s okay.

Residential Clients

We partner best with affluent DFW homeowners who appreciate quality craftsmanship and the value of technology-driven service. We love larger homes that showcase our expertise.

Commercial Clients

Our ideal commercial partners are DFW-based organizations that value consistently great work and clear communication. We can be selective because we want all parties to see value in each other.

Ready to Work with the Best?

Experience the Vaquero difference. Contact us today to discuss your roofing needs.